New Skills Online Podcast
Where nonprofit leaders, ministry builders, and faith-driven entrepreneurs learn what it takes to be ready — not just write grants, but become fundable.
Stop Chasing Posts. Start Building a Marketing System.
Marcus and Sarah are back — coffee in hand — for Part 2, and this time they're staging a marketing intervention. The question on the table: what happens when you give your strategy a standard?
You may not have a posting problem. You may have a marketing system problem — and this episode names five big symptoms, backed by real research: the 52% of young businesses who say finding customers is their hardest challenge, the 82% of fundraisers stretched thin by limited staff, and the 93% of ministries working without a clear digital roadmap. If you've ever designed a Facebook graphic at 11:47 at night, this one is for you.
Meet Sheila — the one doing marketing, payroll, registration, donor thank-yous, and fixing the printer — and discover how Easy Marketing Pro's newest improvement turns seven people yelling from seven different rooms into one organization having a coordinated conversation. Plus: why your marketing plan and budget belong in the same conversation, and the question worth asking before your next post: "What do I want someone to do after seeing this?"
Stop Posting. Start Marketing.
Your content calendar is full. Your results? That's another conversation. Are you building a marketing strategy — or just keeping the internet company?
Marcus and Sarah unpack why busy posting schedules don't produce customers, donors, volunteers, or real connections — and how to give every post a purpose. You'll learn why likes and attention don't tell the whole story, how to speak to different audiences, how to build a purposeful content calendar, how to guide people from discovery to participation, and what KPIs, UTM links, and marketing experiments actually do for you.
Meet Jordan, Tanya, and Pastor Michael — three leaders facing challenges you'll recognize instantly: scattered content, mixed audiences, and announcements that reach everybody but connect with too few. Expect practical lessons, coffeehouse humor, and one question worth asking before your next post: "What do I want someone to do after seeing this?"
Do This Before You Launch
Before you launch another business, nonprofit, ministry, program — or that brilliant idea that kept you awake at 2 a.m. — do this first: build the organization that can actually support the vision.
We get excited about launching. We market, we chase funding, we build websites and social pages — and somewhere in all that excitement, we forget the operational foundation underneath it. A great idea without a strong foundation isn't a movement. It's a very expensive hobby.
Marcus and Sarah walk through what startups, nonprofits, and ministries need in place before growth — clear goals, programs, target audiences, operational strategy, budgets, marketing direction, daily action plans, and sustainability — with real-world case studies that prove one thing: getting attention is not the same thing as being ready for growth. Passion gets attention. Readiness builds the future.
Who Is Governing Your AI?
AI is saving time and expanding capacity inside nonprofits, businesses, and ministries — but the more authority we hand it, the more intentional we must be about governing it. In this episode, Dr. Margaret Jamal asks the question no leadership team can afford to ignore: who is governing your AI?
She walks through the 5 questions every organization should answer before AI gets more authority — starting with "What information should never be entered into an AI system?" — and shows why AI governance isn't an IT issue. It's a leadership issue. An accountability issue. A trust issue. Because your AI shouldn't quietly become the most influential "employee" in your organization simply because nobody established the rules.
New Book Release: Plan It. Fund It. Grow It.
What does it really take to build a nonprofit or startup that can survive, grow, attract support, and create lasting impact?
In this episode of the New Skills Online Podcast, Marcus and Sarah take a closer look at Dr. Margaret Jamal's new book, Plan It. Fund It. Grow It.: The R.A.T.E.S.™ Framework for Building and Sustaining Impact Nonprofits and For-Profit Startups.
This is not simply a conversation about writing a business plan. It is about building an organization that is actually ready to operate, ready to collaborate, ready to communicate its value, and ready to pursue funding with confidence.
Turning Bible Knowledge Into Daily Obedience with Keys to True Discipleship
Hosts Marcus and Sarah break down how the Keys to True Discipleship app uses the R.A.T.E.S. Framework™ to turn passive Bible study into daily, measurable obedience. In under 4 minutes, you'll learn why most churches have an application gap — not a knowledge gap — and how a single $79 unlock gives your entire congregation lifetime access to a discipleship system that actually works.
Never Miss an Episode
The New Skills Online Podcast covers nonprofit readiness, grant strategy, faith-driven leadership, and the tools that make ministry measurable. New episodes coming soon.
Explore the R.A.T.E.S. Framework™R.A.T.E.S. Framework™ — Developed by Dr. Margaret Jamal, New Skills Online, LLC (2009)
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